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Företag Nyheter:
- Microsoft Is Calling Too Many Things Copilot, Ad Watchdog . . .
NAD called out Microsoft's "universal use of the product description as 'Copilot'" and said "consumers would not necessarily understand the difference," according to a recent report from the watchdog
- ‘Copilot’ this, ‘Copilot’ that. A watchdog wants Microsoft to . . .
The watchdog also recommended that Microsoft discontinue or modify its advertising to disclose a clear basis for the claim that “Over the course of 6, 10, and more than 10 weeks, 67%, 70%, and 75% of users say they are more productive” because that survey doesn’t necessarily account for actual productivity gains, just perceived gains
- Microsoft should change its Copilot advertising, says watchdog
Microsoft should change its Copilot advertising, says watchdog it does not provide a good fit for the objective claim at issue,” says the watchdog in its review “As a result, NAD
- Microsoft Is Calling Too Many Things Copilot, Watchdog Says
"Everything is Copilot Nothing else matters They want a Copilot tie-in for everything " Now, an advertising watchdog is weighing in The Better Business Bureau's National Advertising Division reviewed Microsoft's advertising for its Copilot AI tools
- Microsoft Told to Fix Misleading Copilot Ads and Confusing . . .
The watchdog found that Microsoft’s statements suggesting Copilot boosts productivity and delivers a strong return on investment (ROI) were not properly supported by evidence Microsoft had cited statistics claiming that 67%, 70%, and 75% of users reported increased productivity after using Copilot
- Microsoft Copilot Under Fire: Watchdog Slams Ads, Security . . .
An advertising watchdog challenges Microsoft's Copilot productivity claims, citing a lack of objective proof The demanded changes to its marketing come as critical security flaws like 'EchoLeak
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